Blanket/ Throw Clara

What we really love about the Blanket/Throw Clara is its earthy warmth. The design just feels so unique, and the teal blue and gold tones in the print seem to pop perfectly against lighter woods or neutral paint colours. We find customers like bold pops of colour in their throws - but they want something a bit special as well. That’s what this design does. This blanket doesn’t look like everything else out there, which means retailers who stock it can offer something truly different. The larger size - at 230 x 200 cm - makes for a great couch throw, bed blanket, or even an oversized picnic rug. We reckon that cotton blend fabric makes it easy to care for and oh-so-cosy during cooler months, while the super bold pattern means it stands out as a statement piece on a plain armchair or bedspread. What we also noticed is just how well it works in eclectic spaces or busy rooms with other patterns and artworks - it doesn’t look lost like some smaller throws do in maximalist homes. It feels less mass-produced than other options at similar price points. This is one of those picks that looks more expensive than it actually is - so there’s room for healthy retail margin if you’d like to price for value as well. Having said all of that, we have noticed that throws are always popular with younger buyers who want to create fun, character-filled homes with small budgets. They’re constantly searching for those finishing touches that feel both luxurious and affordable. And because this style is so distinctively different (and not widely available in Australia), we have seen them fly off shelves at homewares boutiques near us. If you want a statement-making throw that won’t break the bank for your customers but still offers great margin for you, try Clara as part of your blanket selection this season and see how they go!