Soap Lovely Friend
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We find that our ‘My Lovely Friend’ Soap has turned out to be an unexpectedly heartfelt favourite amongst our homewares and gift retailers. And with good reason - there’s always a place on the shelves for a little something thoughtful like this. The box is playful without feeling childish, and brings together a lovely giftable soap bar and a thoughtful message with packaging most shoppers will want to leave on display. Sizing is practical, too - at 9x6x4cm, it slips into gift baskets and hampers without being fiddly.
And there’s another thing we’re keen on - ingredients are gentle and popular, as you’d expect from a quality soap (Vitamin E, sweet almond oil, tetrasodium edta, purified water, all that). It creates a subtle sense of occasion in bathrooms or powder rooms without overwhelming the space. Fits well with farmhouse, contemporary or Hamptons-inspired interiors - there’s nothing trendy here that might date it too quickly.