Bead Tassel Coast

There’s this simple way to introduce a bit of personality into shop displays - our Bead Tassel Coast is a clear winner for us. Those gentle hues, the natural birch wood - it’s genuinely quite lovely. On-trend? Yes, but we’d say it’s also a timeless piece that easily sits across several home decor styles. Coastal, boho, Scandi, plain old modern - there’s an easygoing playfulness about the rounded cones and beads that just works. At about 120cm long, it drapes well on entry tables, beside beds, even in the nursery. We’re finding more interior designers using bead garlands as mood-setters in their styled photos and that matters because shoppers are paying attention. Some will keep it nestled around a vase of dried stems, others might stretch it across a shelf or loosely knot it in a bowl full of treasures. Either way, there’s scope for beautiful cross-merchandising with plush throws, wooden decor, earthy textiles or pale neutral ceramics. But back to the product itself - we like the pale timber and thick creamy tassels. There’s a gentle weight to it but not so much that it won’t settle naturally against other display pieces. And really, who doesn’t love something that feels a bit handmade? You can feel the softness in each bead - a smoothness you don’t get with rougher timbers. The thing about these bead garlands is they tend to sell themselves once displayed well but they also have decent margins for gift shops as well as homewares retailers so there are opportunities there for everyone. If your customers like tactile pieces with rustic charm or beachy undertones, our Bead Tassel Coast deserves pride of place in store.